In 2010, the Shandong Inspection and Quarantine Bureau tested a total of US$5.085 billion in export tires , a year-on-year increase of 47.87%. Among them, inspections of US tires exported to the United States amounted to US$1.073 billion, a year-on-year increase of 43.09%. The volume of exports reached a record high, and exceeded the US$5 billion mark for the first time.
Shandong is the largest tire exporter in China, accounting for 40% of the country's total exports. Affected by the financial crisis, especially the United States' special safeguard case, Shandong's export tires once fell sharply. With the help of the government's functional departments, Shandong tire companies actively faced challenges, turned crisis into opportunities, and achieved a significant increase in contrarian conditions.
The first is to adjust the structure of export tire products. To avoid the "special protection case" restrictions on car and light truck tires, vigorously develop all-steel radial tires and other non-limiting tire exports; second is to adjust the market structure. While consolidating the traditional European and American export markets, we will expand our exports to the Southeast Asian market and vigorously explore emerging markets such as Africa and the Middle East. Third, we will intensify our technological research and development efforts. From middle to low-end products to mid-to-high-end products, high-speed, environmentally-friendly and high-value-added tires have been developed. The export of tires has a specification of nearly 2,000, radial tires account for more than 85% of the total value of exported tires, and the fourth is to strengthen brand building. Through the promotion of quality and brand promotion, nearly 70% of export tire companies in Shandong Province have their own brands, and the value of their own brand export tires accounted for more than 80%. There are five of China's top 10 tire national brands in Shandong.
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