Since the announcement of the merger by Didi, it is not a "stop". A few days ago, Didi and Quick once again generously donated, Didi and Express announced that from 0:00 on March 21, after the user of the Didi call, the account will immediately receive the system to issue the voucher. Didi and quick investment in the special vehicle market reached 1 billion yuan. Drip and a fast taxi with a billion yuan to the market, can be seen as a solid foundation for its "one big" market position.
In this regard, Xiang Meng, executive director of Xiangxi Capital, said in an interview with the Securities Daily reporter that "Dip dripping a car and a quick taxi announced the merger, but this does not mean that their days have been restless, competitors are still eyeing, so From the strength of the drip taxi and the fast taxi investment, we can see that they still need to increase their efforts to consolidate the market share of the special car."
Then, if this one billion yuan goes to the market, can it rewrite the market pattern of the special car? It seems that it is not so simple. At present, the situation of Didi, the fast special car is not optimistic. It is understood that the special car of China Car Rental has quietly entered the market at the end of January this year, and AA car rental has achieved popularity through various marketing activities.
Recently, it is also rumored that Uber of the United States will merge with the easy-to-use car to jointly open up the domestic market. And can the emergence of competitors be instigated by the strong position of the drop-driving car?
In this regard, some insiders told reporters that "Drip special car currently occupies the majority of the special car market share, and has a monopoly on the car industry. But if the competitors are equally generous, the competition in the car market will still be very intense."
Not only that, behind the frenzied expansion, whether the actual service of the drip car can also keep up with the footsteps also has a question mark. Recently, many consumers have reported to the "Securities Daily" reporter that the drip car has a driver and a ticket. Dragging down serious problems.
Moreover, according to the drip car, the car is mainly for the "high-end crowd", then it seems that the car provides "high-end service", then the high-end service of the drop car is not reliable?
Spending money to grab the market to deal with future competitors On February 14 this year, Didi and Express officially announced "marriage." The data shows that the combined market share of the two companies reached 99.8%.
Then we can not help but wonder: Since the market share is so large, why do they still invest 1 billion coupons to promote the car? The relevant person in charge of Didi has said that the launch of a new round of subsidies is to give back to users for a long time.
Not only that, but the drip car also adjusted its starting price. The initial starting price of the car was 17 yuan, and the freight rate per kilometer was 3.7 yuan. After that, it was adjusted once, and the starting price was lowered to 13 yuan, and the freight rate per kilometer was lowered to 2.9 yuan. Now, the Didi Special has once again lowered its starting price, currently only 8 yuan, the freight rate per kilometer is 2.3 yuan, and the low speed driving is 0.4 to 0.8 yuan per minute.
Undoubtedly, Didi and Fast have shifted their strategic focus to the special car market. However, the relevant person in charge of the Ditary car in the special car market is not the only one. The relevant person in charge of Didi has said that there is no authority to count statistics. The domestic car market share, it is difficult to say that the fastest is the biggest.
It is worth mentioning that due to the increasingly hot car service, many people in the industry believe that the car industry has become a direct threat to the taxi industry.
In this regard, Shen Meng told reporters that "special car service will definitely have a small impact on the existing taxi system, because the car has a 'lower waiting time, high car grade, better service' for consumers. Advantages, this is the taxi can not be satisfied at present, consumers must be inclined to choose a car service without spending too much money.
In this regard, some insiders told reporters that "Drip and fast holding huge amounts of money to the car market is actually a strategy to meet the challenges of competitors, but if there are competitors to join the car market, a cupç¾¹ There is no doubt that you need to pay for the money, so there is no doubt that the competition in the special car market will be more intense in the future."
The speed of expansion should be linked to service follow-up. However, when the drip car is in a frenzied expansion, the doubts about its expansion speed and service follow-up are also one after another.
Mr. Wang (pseudonym) of Beijing recently encountered an annoyance of “not too big or too smallâ€. According to Mr. Wang, this reporter introduced to the reporter that the experience of the special car service a month ago made him have a very bad service for Didi. Good impression, "I called the Didi car from the airport. The driver of the car called me but said that I didn't find me, and then asked me to cancel the order."
However, what Mr. Wang unexpectedly said was that when he canceled the order, Didi taxi software indicated that he would be deducted 14 yuan, and if Mr. Wang did not pay the 14 yuan, he would no longer be able to use the car service," I then called the driver again. He explained to me that I took the initiative to cancel the order and had nothing to do with the driver."
In this regard, the reporter contacted the drip car customer service, which told reporters that "the car drivers are from the regular labor dispatch company, most drivers are quite excellent, but because of the large number of drivers, it is inevitable that the driver's professional literacy is uneven. The situation is not the same. If a consumer 'unfortunately' encounters some drivers who are not very professional, and hope that consumers are not too angry, we will strengthen the control of the car drivers."
"I didn't use the car service, but it cost 14 yuan. I think this is very unreasonable. The car service gives me a very unprofessional feeling." Mr. Wang said helplessly to the reporter. Later, Mr. Wang reflected the matter to the customer service of Didi. The customer service said that he would check this matter, but gave Mr. Wang a reply that he couldn’t laugh. “Customer service told me that I still have to pay for 14 yuan, in order to make up for the loss. I will give you a 4 yuan coupon," said Mr. Wang.
In this regard, an industry insider told reporters that the crazy expansion of Didi taxis and fast taxis will inevitably lead to some loopholes in service and management. "Overall, the attitude of the car service should be good, but its rapid expansion has led to The speed of improvement in service quality management cannot keep up with the pace of its expansion, resulting in a situation where drivers are not leveled, and if the drip car is not adequately protected by the consumer's personal safety, then this will become a great Hidden danger."
The issue of invoicing drag is serious. Not only that, the reporter found in the comment area of ​​the Drip taxi app download, there are many users who report that the drip car invoice is too slow.
The reporter saw on the Drip taxi software that the "Drip Special Car will be sent out within 15 working days for the invoice that has been issued. The invoice amount requested before 24 o'clock every day is over 200 yuan."
However, Ms. Zhang (a pseudonym) from Beijing told reporters that she asked for the drop-driving car to invoice after using the drip car, but after nearly a month, Ms. Zhang received the invoice for the drip car. “I have been in the past 20 days. I only received the invoice for the drip car, and this is the result I got after almost every few days to call. Because the invoice problem has delayed me a lot of time, if it is so difficult every time I invoice, I really There is no energy to deal with this matter."
As for the phenomenon that the drip car invoices are too "grinding", the reporter saw many consumers complaining about such situations on the Beijing Consumer Complaints Online. Some consumers said that they need to collect postage for the invoices of Didi. Of course, the fee charged for the service must be invoiced. This is a national law. Because chaotic management cannot be provided on the spot, it is ridiculous to post the postage. It is ridiculous. A Beijing netizen said on the complaint online.
In this regard, Shen Meng told reporters that "15 working days is equivalent to three weeks, the reason why the Didi car can not provide invoices within this time frame, the reason may be that the car itself does not belong to the car company, thus producing a The issue of the invoice settlement cycle. Simply speaking, it is the special car you use in Beijing, but the company that invoices is not in Beijing, so there will be a delay in the development of the ticket due to the distance."
Moreover, the reporters in the Beijing Consumer Complaints Network also found that many invoices issued by the consumers of the Tucao Drip Special Vehicle have nothing to do with the Didi Special Vehicle. “There was a bunch of service fees and driving fees, and it’s not the Didi company. There is no invoice in the APP that can only open these two items. Isn't it illegal to open such a 'no-fail' invoice?" A certain name was asked on the complaint website.
In response to such problems, the customer service of Didi Special Vehicle told reporters that “the invoices issued by Didi Special Vehicles are currently invoices of the nature of such driving and service feesâ€. For the reason why there is no invoice for the drip car, the customer service staff just told the reporter, "We can guarantee that you can reimburse the invoice, you do not need to worry."
In this regard, senior auto rights lawyer Jiang Suhua told this reporter that “the car used in the drip car belongs to the leasing company, and the driver belongs to the labor service company. The drip car is just the equivalent of linking the two companies together as a consumer. The services provided by these two companies, and the drip car does not have the power to issue such invoices. As for the invoices provided by the leasing companies and labor companies, we do not know. And consumers are actually enjoying the car service. I don't know which two companies are invoices."
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