The collapse of eight home building materials stores in Beijing in the first half of this year was interpreted as a wave of bankruptcy in the recent home building materials store. The reporter's investigation found that such a statement does not match the facts. However, due to the continuous fermentation of the property market regulation, the business situation of the building materials home market has indeed been affected. At present, most of the home building materials stores that are closed or closed down on the market are small and medium-sized or non-branded stores, while domestic brand hypermarkets such as Red Star Macalline and Jimei are still operating in an orderly manner. It is impossible to conclude that the industry has closed because of the closure of several stores. Meng Guoqiang, president of China National Construction (2.93, -0.01, -0.34) Materials Distribution Association, responded to the reporter of China Times. The collapse of the tide has not yet appeared in the southwest corner of the Yuquanying overpass, the Oriental Home Furnishing Plaza, which is a famous home store in Beijing. In addition to a wide variety of home brands, there are also a lot of building materials dealers around. A few days ago, the reporter saw that although there was not a lot of traffic here on the working day, every store was still well organized. The brand's strong furniture is undergoing renovation of a part of its store. After the renovation, we will soon have a new batch of goods, and the store is expected to become the most complete store in Beijing. Salesman Chen said. Mr. Xiao, the staff of the store, told reporters that the situation is relatively different from the relatively quiet day of workdays. The passenger traffic here will be relatively large every weekend. At present, the home and building materials business of Yuquan Camp is quite good. In addition to the Yuquanying home building materials market, Jimei Group is one of the largest home furnishing companies in Beijing. Its West Fourth Ring Road store is also in normal business. There are few shops in the store, and there are also vehicles that carry goods in the store. Out, the busy figure of workers unloading goods for businesses has come and gone. Zhang Hua, a dealer of Huari Home Furnishings in Jimei West Fourth Ring Store, said that the operation of Huari Home in Beijing's various home stores is normal. They have never heard of the collapse of home stores in batches, despite the housing transaction volume. The decline has indeed had some impact, but the big home brand business is much better, after all, there are still some customers from the replacement needs of the old home. The actual operating conditions of the above-mentioned home building materials store, and the current collapse of the home building materials store on the market, seems to be somewhat out of place. Earlier media reports said that in the first half of this year, there were 8 home building materials stores in Beijing, including not only Xinglong Home Building Materials City, Jinkaideide Home Furnishings, Oriental Home Lishuiqiao Store, but also many old and well-known brands. The store is an eight-party dragon lighting city. According to this, the industry believes that the collapse of home building materials stores has arrived. In this regard, Meng Guoqiang believes that for any industry, the entry and exit of enterprises is a normal phenomenon. For example, he said that Bianju, a well-known international building materials chain store, had shut down 22 stores in China in 2008 and 2009, and from the current situation, it is not that it is not optimistic or intends to completely The move to abandon the Chinese market, when the market is good, when the market is not good, when the market is not good, or when the company is not doing well, it is normal. At present, the phenomenon of shuffling of home building materials stores has always been there, and it is not the situation that appears at this moment. The hidden worry of large-scale staking is aimed at the collapse of several home building materials stores in the first half of this year. In recent years, the large-scale staking of home building materials stores has played an accelerator role in the closure of some stores. Meng Guoqiang told reporters. Take the actual home as an example. In September this year, with the opening of the first store in the suburbs of Beijing, the Shunyi store opened, which also announced the 50th home in the country and the 6th branch in Beijing. Available. Last year alone, there were 14 new stores in the family. In addition, the Red Star Macalline, which is known as the first home store in China, is unwilling to fall behind. At present, the number of stores is growing at an average rate of about 10 per year. In March of this year, with the official opening of the Red Star Macalline Tianjin Hedong flagship store, it announced that it had taken the lead in breaking the scale of 100 home Malls in China. According to the company's development plan, by 2020, the size of Red Star Macalline will double, and around 200 stores nationwide. At the same time that various brand stores continue to sprint, due to the economic downturn and the shrinking of real estate transactions, the total consumption of household building materials market is declining, and there is a serious mismatch between supply and demand. Meng Guoqiang said. According to the recent data released by the Ministry of Commerce's Circulation Department and China Building Materials Circulation Association, the national building materials and household prosperity index BHI released in August, the cumulative sales of building materials and home furniture stores in the country in January was 779.209 billion yuan, a year-on-year decrease of 6.84. Not only that, but the brand stores have pushed the home building materials business to the embarrassing situation. Since 2011, due to factors such as real estate regulation and the sharp rise in raw materials and labor prices, some brands have been under pressure to follow the expansion of national stores. Last year, there was a saying that brands were expanded in the market. Mr. Zeng, a manufacturer of flooring materials, told reporters that they have opened more than 30 home stores in Beijing. It is obvious that the cost of the store is increasing. Three years ago, the decoration of such a store, plus the store. The cost is about 150,000 yuan. Now, the same store, the same area, at least 200,000 yuan, so that our pressure has increased significantly. Mr. Zeng said. In this regard, Meng Guoqiang pointed out that the brand building of home building materials currently relies entirely on the expansion of the enclosure-type growth model will soon become a thing of the past. In the future, as the country's requirements for environmental protection and low-carbon are higher, the residential products are finished. The times are coming. Under this situation, the home building materials store will change from facing mid-end consumers to directly facing manufacturers and developers. How to effectively build their own distribution centers will be the focus of the next step in the growth of each store's business growth model. At present, there are 36 million sets of affordable housing in the country. There are very few stores that can directly get a piece of cake from the cake. Meng Guoqiang said that in addition to the construction of affordable housing, urbanization construction will still bring huge market prospects for home building materials stores. (This article Source: China Times)
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