As economic development enters a new normal, the industrial development environment undergoes profound changes, and industrial development methods and policy orientation will also change. Premier Li Keqiang clearly stated the concept of "Made in China 2025" in the 2015 government work report. He pointed out: "To implement 'Made in China 2025', accelerate the transition from a manufacturing power to a manufacturing power. Promote the deep integration of industrialization and informationization, and develop and utilize Networked, digital, intelligent and other technologies focus on taking the lead in some key areas and making breakthroughs. "Using emerging technologies such as the Internet and big data to promote the transformation and upgrading of traditional manufacturing will become a new direction for the development of traditional manufacturing.
The automobile industry is the pillar industry of the national economy. It is the most competitive, dynamic and scaled industry in the strategically-recognized industry that the country strongly supports. It uses the breadth and depth of emerging technologies such as the Internet and big data to walk in the country. The forefront of the equipment manufacturing industry, which is strongly supported, has a clear demonstration role for other equipment manufacturing industries and will surely receive the attention of governments at all levels.
The use of emerging technologies such as the Internet and big data in the automotive industry involves all aspects of the industrial chain, and economic benefits are emerging and the development prospects are bright. The current use of big data includes user insight, business operations monitoring, refined marketing and operations, transportation, and automotive circulation. At the user insight level, big data is used to gain insights into consumers' concerns and trends, to grasp consumer needs and trends in real time, to deeply understand potential consumer needs and expectations, and to help product managers and marketers conduct relevant research and decision-making. At the business operation monitoring level, big data can help companies monitor business operations, quickly identify problems and locate the cause of the problem. By building a key data system for business operations, the company develops visual data products, monitors changes in key data, and locates data movements to assist operational decisions. Delicate operations and marketing through big data-driven enterprises at the level of refined marketing and operations, including building user-based data extraction and operation tools, big data-based CRM systems, big data-based marketing campaign data mining systems, and promotion channels Quality monitoring, customer lifecycle management through data mining, and personalized customer recommendations. In addition, in the field of transportation and automobile circulation, big data has also been initially explored. It can be seen that many innovations and integrations based on big data are quietly changing the development of the industry.
As the technical support unit of the industry and the technical support organization of the competent department of the national government, China Automotive Technology and Research Center will always assist the government and service industry as its development mission, and actively build the core data of the automotive industry while promoting the development of new technologies. Platform, and applied to industry standards and technical regulations and industry planning and policy research, especially in the provision of industry statistical analysis data, consumer research, industry information services, automotive aftermarket research, vehicle application data and technology improvement, etc. Formed a strong research strength.
In order to timely summarize the fresh experience of leading companies and organizations in the industry using the Internet and big data, and show the latest achievements of big data to promote the transformation and upgrading of the automotive industry, China Automotive Technology and Research Center will be in Tianjin Airport Economic Zone on April 9-10, 2015. The “2015 China Automotive Industry Data Research Summit†was held. The summit held the theme of “Big Data to Promote the Development of the Automobile Industryâ€. The theme of this year was “Big Data Promotes Industry Integrationâ€. Hundreds of guests from domestic and foreign government agencies, research institutes and related companies will attend the event, and will discuss the source data processing of the automotive industry, the application of data in different dimensions of the automotive industry, and the integration of big data and the automotive industry.
The summit is in line with the trend of the big data era and is positioned at the cross-industry and multi-angle data exchange summit. The summit aims to build a lasting exchange and utilization for the automotive industry through cross-border thinking, pragmatic attitude and forward-looking discussion. The exchange platform guides and promotes the sustainable development of the Chinese automotive industry. Work with industry authorities, professional research institutions, automotive and parts companies, and Internet companies to discuss the cutting-edge results of the integration of big data and automotive industries.
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