The continuous heating up of the domestic automobile consumer market, especially the increase of private cars, has provided a huge business opportunity for the development of the automotive decoration industry. Recently, China's automotive, accessories, and decoration industry market trend summit forum was held in Zhengzhou; followed by China (Zhengzhou) Auto Parts World appeared in the province's first automotive decoration supplies supermarket; In addition, Japan, the United States a number of large-scale automotive services The supply chain group has recently announced that it will enter the Chinese automotive service market.
The market is huge: international giants are eyeing at the recent summit forum. Ms. Ren Xingzhou, director of the Institute of Market Research of the Development Research Center of the State Council, affirmed after various analyses that the automobile consumption boom in China has arrived, and the decorative automotive market will accelerate. With regard to development, it is expected that by 2005, the sales of automotive supplies will reach 42 billion yuan, and by 2010, it will reach 84 billion yuan. The huge market has attracted the attention of international auto service giants. In recent days, Japan’s largest auto service supply chain, Aud Bucks, announced that it will formally enter the Chinese service market; after that, the yellow hat of Japan’s second-largest auto supply chain company has started in Shanghai, etc. To open shop operations; and the world’s largest car repair chain company AC Deco also announced the recent two or three years will enter the Chinese market. According to Ding Jiwu, CEO of China (Zhengzhou) Auto Parts World, the NAPA, the world’s top ten auto parts chain network, has signed an agreement with the Auto Parts World Management Committee and has taken steps to cooperate.
Domestic Market: Decoration Industry Issues Many Chinese automotive decoration industries have been around for 20 years since 1981 and 1982
In the rise of the year, only ordinary solar films and seat covers were initially attached; in 1992 and 1993, imported anti-theft devices and CD heads began to flow into the country, forming the first mutation in the decoration industry.
In 1995 and 1996, leather seats and explosion-proof membranes were closely followed, forming a second wave of car decoration. However, with the large number of private cars and people’s diversified understanding of the car culture, the age of car decoration for a street-fronted house, a watering can and a sewing machine for the foreskin chair is gone forever.
The industry believes that the lack of capital, small scale, low degree of organization, poor service capacity, and fake and shoddy products are the common problems in China's automotive products decoration industry. The development of chain operations with large-scale companies will be the decoration industry. One of the development directions is the only way to deal with the challenges of the international giants. Mr. Wang Yao, deputy secretary-general of the China Federation of Commerce, also pointed out that China’s auto industry has a low production ratio of high value-added products and insufficient brand promotion. Insufficiency in color, matching, and services will affect the development of the domestic auto decoration industry. To be like the free training for users in the computer industry that year, let the consumers understand the car and understand the decoration, the market will be even bigger.
Decorative supermarkets: whether it can become the direction of development For the supermarket, the term is no longer unfamiliar, but in the automotive decorative supplies industry is still relatively rare. According to Ding Jiwu, there are some special supermarkets for automobile decoration products in Shanghai and Guangzhou. The Xingwei auto decoration supplies supermarket that appeared in the auto parts world recently is not only in Zhengzhou, but also the first in the province. This may be The development direction of the automotive decoration industry.
When talking about why car decoration supermarkets are being proposed, General Manager Zhang Weifeng of Xingwei introduced: “From last year to this year, private cars have grown at a high speed. We cannot ignore this reality. In addition, Japanese yellow hats and decorative items such as Shanghai and other places The supermarket also gave us a lot of inspiration.
With the increase in the number of private car owners, the demand for car decoration products will certainly show a trend of diversification. The city has changed the model of counter operations, allowing consumers to independently choose among a variety of brands, supplemented by perfect services. popular. And in the long run, the automotive decoration industry not only needs to establish the brand of the product, the distributor must also establish the brand concept, only in this way, it is possible to establish our own chain mode of the automotive decoration industry. For the brand concept of the automotive decoration industry, when Zheng Qingting, vice president of the Zhengzhou Municipal Market Association, talked about the trend of automotive supplies marketing, he also first proposed that brand building of marketing service agencies should not be neglected. In the foreign automobile industry, 80% of the overall profit comes from As far as maintenance services are concerned, this standard has not yet been reached in China, so the prospects for the development of the automotive supplies and decoration industry are limitless.
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