On December 28, 2009, Dongfeng Auto Co., Ltd.'s self-owned brand passenger car project, Fengshen’s second model, the H30, rolled off the assembly line. On January 5, this year, Dongfeng Motor Company (hereinafter referred to as “Dongfeng Companyâ€) publicly released the company’s Notice of a large-scale personnel adjustment at the senior level of the subsidiary company.
At the beginning of the new year, behind the large-scale personnel changes, this prelude to the strategic new layout of one of the largest domestic auto companies with a strong performance in 2009 was unveiled.
Personnel change
This is a late personnel adjustment. The original personnel adjustment that should have been carried out after the Dongfeng Company’s party congress in March last year was postponed until early 2010 because of many reasons.
Dongfeng personnel changes January 5 involving Dongfeng commercial vehicle, Dongfeng Motor Co., Ltd. and Dongfeng Honda and other business segments, the number of executives post adjustments, "This is the Dongfeng 10 years, the largest adjustment range of personnel time "The general manager of a Dongfeng subsidiary told the "First Financial Daily".
Among them, Tong Dongcheng, deputy general manager of Dongfeng Motor Co., Ltd., no longer serves as general manager of Dongfeng Commercial Vehicle. Huang Gang, party secretary of Dongfeng Commercial Vehicles, is the general manager; Li Jingqiao, former chairman of the Commission for Discipline Inspection of Dongfeng Commercial Vehicles and chairman of the labor union, serves as secretary and deputy general manager of the company's party committee. Zhu Fushou, member of the Standing Committee of Dongfeng Party Committee, no longer concurrently served as general manager and secretary of the Party Committee of Dongfeng Shares. Lu Feng, former deputy general manager of Dongfeng Shares, was promoted to general manager.
In addition, Liu Yuhe, former party secretary of Dongfeng Honda, executive deputy general manager and deputy head of the Dongfeng Honda Project Coordination Team, retired after reaching the age of 60. Chen Binbo from Dongfeng Nissan was appointed as the executive deputy general manager of Dongfeng Honda. Cai Wei concurrently served as the party secretary of Dongfeng Honda and the deputy head of the project coordination group.
Dongfeng Motor 's parts and components company in Shiyan, Dongfeng limited equipment company and Shiyan management department made major adjustments. Most of the chief positions were removed from office and the former deputy was promoted.
Dongfeng Motor, a senior, said internal Dongfeng Motor Group's current internal focus is "different business sectors to strengthen exchanges of personnel," the integration of advanced experience to the joint venture's own brand and other companies, to achieve the company's comprehensive strength and competitiveness of management Promote. In addition to Li Shaozhuo, who took over the general manager of Dongfeng Passenger Vehicle in 2007, and Liu Weidong, the general manager of Shenlong, the other deputy general managers of Dongfeng Company no longer take charge of the specific business. This is the most significant feature of this personnel change.
In addition, the original copy of the Dongfeng Nissan Sales Division, Chen Binbo, was transferred to the executive vice president of Dongfeng Honda, and also reflected Dongfeng Motor Group's intention to strengthen its core business segment. Dongfeng Honda sold 211,000 units in 2009, but Dongfeng Honda's operating quality was the highest among all Dongfeng Motor's subsidiaries and even all car companies nationwide. Only Liu Yuhe, the company’s executive deputy general manager, had officially “farewell†until the beginning of 2010 because he had reached the age of 60 and had to retire at the end of 2008.
New phase of autonomy
In 2009, the overall growth rate of the four major joint ventures including Dongfeng Nissan, Dongfeng Honda, and Shenlong Motors and Dongfeng Yueda Kia Motors was ahead of major auto groups. Dongfeng Commercial Vehicles resumed growth from the second half of last year and continued to strengthen its leadership in the domestic market. In addition, Dongfeng Fengshen, which has been in production for half a year, also achieved a sales target of 20,000 vehicles.
The full bloom of the joint venture project laid the foundation for the overall business of Dongfeng. The independent brands of Dongfeng Commercial Vehicles and passenger vehicles are the strategic direction for the future development of Dongfeng. Last year, Dongfeng Fengshen, Dongfeng's own-brand passenger car project, started. As the last domestic debut brand, Dongfeng Fengshen has faced unprecedented pressure from the very beginning, but the Fengshen S30, which has been listed for half a year, has achieved sales of 20,000 units, averaging 3,700 to 3,800 units per month, exceeding the plan for the beginning of last year. Although 20,000 cars are only one month's worth of sales of a BYD Auto F3 model, the current S30's 12 self-owned brand competition models on the market only have an average monthly sales of less than 2,000 vehicles in the first five months of the market.
Dongfeng Fengshen’s autonomous road is creating a brand new model for China’s auto brands. As one of the three major auto companies, Dongfeng’s own brand does not follow SAIC’s direct purchase of Rover brand technology and FAW’s development model for Mazda’s auto technology. It is a brand-new model created by drawing on the technical foundation of Dongfeng's joint venture company.
Dongfeng’s head, Xu Ping, commented on the significance of Fengshen’s 20,000 vehicles: “Dongfeng’s sales volume will reach 1.8 million units this year. Although the sales volume of Fengshen’s 18,000 units is only 1% of Dongfeng’s overall sales volume, this is the Dongfeng’s own brand. A small step, but it is a big step in Dongfeng's 100 years of foundation!"
Therefore, for Dongfeng, if Tianlong was born three years ago, it was the first fruit of cooperation between Dongfeng Commercial Vehicle and Nissan; then, from the start of 2004, 1% of Fengshen was born and grew in 2009. 18,000 sales, perhaps, 1% of the Aeolus has not yet fully transformed, but this is the most colorful flowers from the joint venture of the Dongfeng passenger vehicles.
New Dongfeng prototype
If time flies back to Dongfeng Motor , which Miao Tao presided over 10 years ago, Dongfeng Motor is a “three major losers†that cannot be paid out of basic wages. At that time, FAW and SAIC Motor had a strong rise for FAW-Volkswagen, Shanghai Volkswagen, and Shanghai GM. However, Dongfeng had to struggle with the interest of several hundred million yuan a year for Shenlong Motors.
Dongfeng Motor Group has gone through a 40-year history of development this year. From a third-tier company to today, it has experienced an extraordinary road. In 2009, although Dongfeng Motor had a certain gap between SAIC and FAW sales, Dongfeng Motor Co., Ltd. will win the top spot in China with a staggering profit before tax of more than RMB 20 billion, and may win the profit of global auto companies. crown.
Dong Wen Honda, Dongfeng Yueda Kia and Dongfeng Nissan, three major joint venture participants and Dongfeng vice president Zhou Wenjie expressed deepest feelings about this. In early December 2009, Dongfeng Honda brand strategy seminar, he recalled Dongfeng company for more than 10 years. The cooperation experience came when they said: "We Dongfeng has always insisted that we should build the group into a century-long sustainable development. At this stage, we must resist the total amount. We must adhere to the quality of our business first and face the world. We must never be small. That is, there is a slight improvement in complacency."
Dongfeng Nissan and Dongfeng Honda are the best practitioners of this idea. The two companies rank only fifth and twelfth in the sales ranking, but their profitability ranks first and fifth among all auto companies in the country. In this personnel adjustment, Dongfeng Nissan’s sales of Chen Binbo took over as Dongfeng Honda, hoping to borrow Dongfeng’s first internal sales experience with a sales volume of over 500,000 Dongfeng Nissan, and helped Dongfeng Honda’s sales volume to break through 200,000 vehicles to become a leap. Another important fulcrum of Dongfeng's joint venture project.
Dongfeng Motor Co., Ltd. began to break away from the after-sunset situation in large passenger vehicle cooperation projects. At the same time, it began to make new breakthroughs in the joint venture of commercial vehicles and the expansion of niche models. Prior to this, Zhu Fushou, deputy general manager of Dongfeng and Dongfeng, who was in charge of Dongfeng and Zhengzhou Nissan, told the newspaper: “Dongfeng Company will continue to cooperate in niche models and light commercial vehicles after it has carried out numerous joint ventures for passenger vehicles. One of the paths for further development of cooperation is a new idea."
Although Zhu Fushou avoided the fact that the cooperation between the Chinese and foreign countries in the heavy truck market led to the separation of cooperation. According to the current sales volume of Dongfeng Commercial Vehicles in the world, Dongfeng will gradually form “Dongfeng (including light trucks, heavy trucks) in the commercial vehicle segment if Nissan’s commercial vehicles, Cummins diesel engines, and Renault’s heavy truck engine technologies are grafted. +NISSAN (light commercial vehicle) + VOLVO (heavy commercial vehicle + Renault Truck), achieving an overall layout of "1 (Dongfeng Autonomous) + 3 (joint venture brand)" from 50,000 yuan to 1 million yuan, which will be extremely global Forced commercial vehicle product model.
Schedule _ Dongfeng Personnel Change List
Source: Newspaper finishing
Subsidiary company name former general manager group position former party committee secretary new general manager new party committee secretary change reason
Dongfeng Commercial Vehicle Tong Dongcheng Party Standing Committee, Huang Gang Huang Gang Li Jingqiao Tong Dongcheng
Deputy General Manager
Zhu Feng, Zhu Yongshou, Li Jiangang and Zhu Shou
Dongfeng Honda Liu Yuhe Party Committee Member Liu Yuhe Chen Binbo Cai Yu Liu Yuhe Retired
Dongfeng Group Zhou Qiang Party Standing Committee, He Wei Zhou Qiang is no longer part-time
Office (Director) Assistant General Manager (Director)
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