The policy is still not small for supporting the development of self-owned brands
After a few finalized "Automobile Industry Adjustment and Revitalization Plan" (hereinafter referred to as the "Planning") was officially issued by the General Office of the State Council on the evening of March 20, but the independent brands expect that government procurement is inclined to independent brands and other measures have not been included in the scope of the "planning" . Moreover, due to the slow economic recovery, the current sluggish commercial vehicle has become the biggest shortcoming of the "planning."
Self-owned brand frustrated government procurement
What attracts people's attention is that in this "planning", there is no mandatory requirement for government procurement of self-owned brand models. According to informed sources, in the process of improving the “Planâ€, the related departments had previously put forward 12 policy measures, including very detailed contents in the “Implementing Independent Brand Strategyâ€, including: “Adjusting the Government’s official car fleet. Standards, making provisions on emissions and prices more conducive to purchasing energy-saving and environmental protection and independent brands; from 2009 onwards, governments and public agencies at all levels will be equipped with more than 50% of their own brand cars for official vehicles; independent innovation The new energy vehicles will implement government procurement."
The reason why this measure was removed is that, according to industry analysts, the content is more sensitive. Not long ago during the “two sessionsâ€, Minister of Commerce Chen Deming made it clear that China will not issue a trade protection policy. Therefore, “government official vehicles are inclined to self-owned brands. "The policy is not appropriate.
However, many owners of self-owned brand car companies believe that all countries in the world have precedents for the government's first procurement of domestic models. To this end, CEOs of Jianghuai Automobile Co., Ltd. Zuo Yanan and CEO of Great Wall Motors Wang Fengying, etc., have submitted relevant information on this year’s “two sessionsâ€. motion.
For the removal of related content in the "planning", most of the owners of auto brands are disappointed. Wang Fengying, president of Great Wall Motor, confessed to the “First Financial Daily†that the threshold for independent brands to enter the government procurement is too high. If there is no policy support, it is difficult for independent brands to enter the government procurement market.
Although the policy does not give explicit support to the government procurement of independent brands, the policy is still not small for supporting the development of self-owned brands. “Planning†puts forward that “the domestic market share of self-owned brand passenger vehicles exceeds 40%, of which the sedan exceeds 30%. The export of self-owned brand cars accounts for nearly 10% of the production and salesâ€, and “supports auto manufacturers to develop independently and jointly. Development, domestic and foreign mergers and acquisitions and other ways to develop independent brands."
In this regard, the industry pointed out that policy support is only one aspect, play a guiding role, the key to bigger and stronger or rely on the overall improvement of their own strength.
Shortboard for commercial vehicles
In addition to the frustrated government procurement of self-owned brands, the biggest challenge for the revitalization of China’s auto market is the persistence of waning commercial vehicles.
There are signs that the current sales continue to decline due to the lack of relevant policies driven by the troubled commercial vehicles. To this end, Zhu Yiping, Assistant Secretary General of the China Association of Automobile Manufacturers, said in an interview with this newspaper that he hoped the government would implement the existing policies as soon as possible and introduce policies favorable to the development of commercial vehicles, otherwise the auto market would not be able to recover.
According to statistics from the China Automobile Association, sales of commercial vehicles in the country fell by 36.46% year-on-year in January. Although growth resumed in February, commercial vehicles still experienced a year-on-year decline from January to February.
Among the various types of commercial vehicle products, heavy truck sales fell the most. This is because the "National 3" emission standard was implemented and the cost of heavy trucks increased by 40,000 to 60,000 yuan. For self-employed companies and companies that rely on heavy trucks to do business, this part of the new cost is hard to accept. From January to February of 2009, CNHTC sold 5,226 heavy trucks, a decrease of 34.90% year-on-year. Among them, 7,300 were produced in February, but only 2912 were sold. The sales volume of light commercial vehicles and engines of Dongfeng Motor in January decreased by 49.72% and 59.93% respectively year-on-year. Particularly grim, the Dongfeng-made Cummins heavy-duty commercial vehicle engine fell 59.93%, further indicating that the domestic heavy-duty commercial vehicle situation is bad.
Although light trucks are still in decline overall, they are relatively small in each sector. In February, light trucks even saw a slight rebound. In July and February, Foton Motor sold 57,228 vehicles, an increase of 20.8% year-on-year. In the case of a high base in 2008, this part of the increase is particularly valuable. However, the overall light truck market in the country is still not optimistic, especially after entering March, the market quickly turned cold. Light truck dealers in Hunan, Guangdong, and Shanghai told reporters that only a few cars have been sold since March.
In addition, half of the purchase tax for passenger cars with a price of 1.6 liters or less is equivalent to a central government subsidy for minivans of 1.3 liters or less. Although light commercial vehicles have a policy of “redemptionâ€, this policy may not be in line with the actual conditions in rural areas. A person in charge of a commercial vehicle company stated that the company’s research found that the cost of buying three-wheeled and four-wheeled small trucks for farmers is generally only a few thousand dollars. Although there are “rebate†policies, “no farmers are willing to pay thousands of subsidies. Take out tens of thousands to buy a light truck."
Compared with the gradual warming of the passenger car market under policy stimulus, the consumer desire and market sentiment of the commercial vehicle market are even cooler.
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