I. Basic situation of the company
Anhui Jianghuai Automobile Group Co., Ltd. (hereinafter referred to as Jiangqi Group Co., Ltd. or JAC) is one of the 12 key enterprise groups in the province. It was founded on May 18, 1997. Its predecessor, the Hefei Jianghuai Automobile Manufacturing Plant, was founded in 1964. As of the end of 2007, the company had total assets of 14.09 billion yuan, net assets of 4.95 billion yuan, and annual auto production capacity of 450,000 vehicles and 20,000 employees.
The company has more than ten wholly-owned and controlled subsidiaries such as Anhui Jianghuai Automobile Co., Ltd., Anhui Ankai Automobile Co., Ltd., and two listed companies; Anhui Jianghuai Special Vehicle Co., Ltd., Hefei Axle Co., Ltd., and Anhui Jianghuai Automation Equipment Co., Ltd.; It has formed the development pattern of Jiangya, passenger cars, construction machinery, and parts and components, logistics and “three industriesâ€.
The company's leading products include: 2.0 to 2.4L sedan, off-road vehicle (SRV), 7 to 12 commercial vehicles (MPV), 0.5 to 50 tons of full range of trucks, 6 to 12 meters of bus chassis, 6 to 18 meters Passenger cars, all kinds of special vehicles, forklifts, mechanical equipment and engine, transmission, automobile axles and other core components. Among them, the Jiangqi Plate is mainly owned by Jiangqi Automobile Co., Ltd., which mainly manufactures cars, SRV, MPV, trucks, passenger cars, and chassis; and the passenger car segment mainly consists of Ankai Group Company and Jianghuai Bus Company, mainly producing 6 to 18 meters. Luxury high school general-purpose bus and chassis; construction machinery blocks are JAC Heavy Industry Company, JAC Special Vehicle Company, and JAC Automation Company, mainly manufacturing forklifts, all kinds of special vehicles and industrial robots, automated production lines, and experimental trial equipment and other mechanical equipment; The components segment is mainly composed of Hefei Axle, Ankai Axle, and Liuan Gear. It mainly manufactures transmissions and various types of automobile axles.
The leading products of Jiangqi Group are dominant in their respective market segments. Bus chassis and trucks are independently developed by Jiangqi Group and have independent intellectual property rights. The technical level is leading domestically. Among them, the 6-9m bus chassis has maintained the status of one of the best sales in the domestic chassis market for many years. Lightweight trucks Its sales volume ranks second in the country, and its export volume ranks first in the country for seven years in a row; Ruifeng (parameter configuration library) has introduced and digested and absorbed foreign advanced technology, combined with domestic market demand, and newly developed products. It was listed on the market in 2002, since 2003. Sales volume has been consistently ranked in the top three of the industry; passenger cars, the introduction of Germany's Kaisbauer technology production of full-loading Ankai luxury passenger car, the leading domestic technology, sales in 2007 ranked fifth in the industry. On January 17, 2007, after the car project was approved by the state, Jiangqi Group officially entered the field of cars and became one of the few comprehensive automobile companies in China covering passenger cars and commercial vehicles.
In 2007, Jiangqi Group sold 212,000 vehicles of various types, which was a year-on-year increase of 21.7%; and sales revenue of 18.2 billion yuan, a year-on-year increase of 29.1%.
Second, the company's development characteristics and advantages
Since 1990, with the care and support of the provincial party committee and provincial government, Jiangqi Group has maintained its high-speed growth for many consecutive years through its own unremitting efforts. The compound annual growth rate of sales revenue is nearly 50%, and the number of enterprises from production and sales vehicles is less than 1,000. Local small-scale plants have developed into large-scale enterprise groups that produce and sell nearly 220,000 vehicles a year. They have successfully performed the development process of state-owned enterprises from small to large and from weak to strong in fierce market competition. Reviewing the development of Jiangqi Group, the main experience is that it cultivates the ability of systemic innovation and counter-cyclical operation in the process of development, and has formed a development model with Jiang's characteristics.
The so-called systemic innovation focuses on the dynamic balance and continuous improvement of the entire enterprise system. Within Jiangqi Group, we define management innovation, technological innovation, mechanism innovation, marketing innovation, human resources development, and corporate culture construction as the six elements of enterprise development and system innovation.
In terms of technological innovation, through the establishment of a set of standardized product development process management technology and a four-tier technology innovation system, it has effectively supported the company's independent innovation and independent brand building. In the four-level R&D system, the technical center of the Hefei headquarters is the core layer. It has four professional research institutes and four functional support departments. It has achieved a wealth of research and development achievements; the Turin R&D and Design Center in Italy, which was established solely in foreign countries, Japan R&D centers such as the Tokyo R&D Center are the second level, and they have already yielded benefits. The production-learning-research cooperation bodies established with Hefei University of Technology, Tongji University and Huazhong University of Science and Technology are the third level, focusing on vehicles, special technologies and In various fields such as CAE, dozens of projects are being carried out each year; the design companies that have a cooperative relationship with Italy, the United Kingdom, Japan, and other countries are the fourth level and are an extensive strategic alliance. Perfect product development process management technology and four levels of R&D system make Jiangqi Group's development have a solid scientific and technological foundation.
In terms of management innovation, Jiangqi Group focuses on tracking and absorbing internationally advanced management ideas and applying it creatively to enterprises through the use of advanced management tools, combined with the management essence of Chinese traditional culture and the actual conditions of state-owned enterprises. Management practices come.
In terms of mechanism innovation, Jiangqi Group insists on continuous reform based on stability. By setting up three growth paths for employees (ie, designing different growth paths for technicians, managers, and production staff, and different growth paths can also be transformed into each other), all employees are created the opportunity to self-create their own career plans. The system has stimulated the deeper motivation of employees to learn and has formed a positive and progressive atmosphere within the organization. Through the combinational distribution model and broadband compensation system with cash distribution + large benefits + equity incentives as the main body, each employee's income is closely linked to his/her job performance, and his application is determined based on the nature of the work or position of the employee. The form of salary distribution has greatly inspired employees' passion for work and innovation.
In marketing innovation, we adhere to the business philosophy of “customer first, dealer second, and manufacturer third†to create a learning-type marketing system and enhance the ability through the construction system. The learning marketing system includes two aspects: first, to shape the learning marketing team within the company; second, to create a learning network between the company and the dealers. Through regular trainings such as dealers' general manager training courses, the company's unique JAC culture is extended to the downstream of the industry chain, and the marketing network with distributors as the main unit is truly integrated with the culture system of Jiangqi Group. . The relationship between enterprises and distributors is no longer just a simple or loose cooperation and contractual relationship. It is a strategic cooperative team with the same values, strong cohesion, and stronger combat effectiveness. The initial realization of the industrial chain, rather than single Physical enterprises participate in competition and maximize the competitiveness of enterprises.
In terms of human resources development, in addition to the aforementioned measures for setting up growth paths for employees and helping employees with career planning, the company also developed different training and learning systems for employees' different needs and formed a complete employee education production line. As early as 1998, the company started the “40+4†training system for all employees to improve their literacy, developed training courses according to the knowledge and ability requirements of the employee growth path, established JAC University, and established a master's degree. Postgraduate workstations and postdoctoral research workstations. For middle-level cadres, the company has set up a one-to-two-week full-closed professional training each year. For top-level leaders, the company advocates a combination of self-learning, cultivating, and joint research methods. In this way, after many years of accumulation, an atmosphere of learning and innovation has gradually formed within the company, which has laid a good foundation for companies to cultivate organizational learning.
In the construction of corporate culture, the establishment of a learning organization is a vehicle for Jianghua Group to build corporate culture and cultivate core competitiveness. Since 1996, Jiangqi Group has always insisted on building a corporate culture with a learning organization as its core. Jiangqi Group believes that there is a "1358 rule" for the development of enterprises, that is, if there is a good product, that is, technological innovation is done better, it can guarantee a prosperous fire for 1 to 3 years; plus good management, that is, management innovation. Doing better, you can have 3 to 5 years of “good daysâ€; if you have a good mechanism, that is, system innovation is doing better, you can grow 5-8 years; and any SME grows to 8 years Around the time, it will definitely meet the bottleneck of growth and restrict the growth of the company. However, if we can devote ourselves to the construction of corporate culture during the entire growth period and devote ourselves to fostering corporate learning, we will overcome growth bottlenecks and continue to grow. Jiangqi Group's establishment of a learning organization aims to help companies overcome one after another growth bottleneck and turn the company into a longevity company. Because of the better combination of learning organization construction and business operations, the founder of the learning organization concept, the famous management master Mr. Peter Shengji has visited JAC three times in person to inspect relevant creation work.
In many years of business practices, Jiangqi Group has also gradually summed up and explored the ability to train counter-cyclical operations. That is to say, under the economic downturn and the difficulty of operating many similar companies, companies have made use of previously consciously accumulated, increased investment in capacity building during the economic downturn, hardened their internal strength, and formed stronger operational capabilities and development potential to welcome new ones. With the advent of a round of economic growth cycle, when the next round of economic growth cycle comes, better preparations will allow it to develop better and faster than its competitors. In this way, each time a change in the economic cycle takes place, it can be a little bit ahead of others.
System innovation and counter-cyclical operation capability are the summary of the Jiangjiang Group's growth experience in recent years and one of the core elements of corporate development. Faced with the development of the next 5-10 years, Jiangqi Group also has some advantages: The company's growth is the progress of the entire system, the formation of a competitive system with learning as the core and a development model and corporate culture with its own characteristics. Through continuous and healthy growth over the past 17 years, it has developed into a large-scale automobile company with a strong market position and brand advantage in the commercial vehicle sector, and with Ruifeng, Ruiying (parameter configuration library), Bin With the promotion of Yueteng passenger car models, the brand influence in the passenger vehicle field is also expanding; the development of many years has nurtured and grown a very good leadership team, management team and key staff team, understanding and grasping the industry increasingly. Deeply, with strong market awareness; Subsidiary listed companies have good business performance, smooth financing channels, and good relationship between banks and enterprises; Relative to Daewoo Automobile Group, there is a clear advantage in light weight; Hefei, located in Hefei, has obvious manufacturing Industry location advantage. All of these have enabled Jiangqi Group to continue to maintain this good development trend after entering a better competitive state.
Three, eleven five strategic objectives
During the 11th and 5th period, in response to the company's own situation and the development trend of the industry, Jiangqi Group has formulated the corresponding development strategy and goals, namely, it is committed to the progress of China's national automobile industry, based on independent innovation, and developing its own brand. China National Automobile Group Co., Ltd. has established itself as an internationally competitive Chinese automotive supplier company; adhered to the commercial vehicle as its foundation, consolidated and developed its leading position in the commercial vehicle segment, successfully expanded its passenger vehicle business, and further studied the “lean manufacturing methodâ€. , Develop safety, environmental protection, economical automotive products and resource-saving manufacturing technologies to cultivate JAC into a world-class brand; by 2010, Jiangqi Group will develop into a complete product line with a vehicle production capacity of 500,000 to 600,000. Vehicles, an integrated, large-scale automobile group with a sales income of 420 to 500 billion yuan.
Company Events
May 1964 Hefei Jianghuai Automobile Manufacturing Plant established
April 1968 Production of the first truck in Anhui Province
May, 1990 Zuo Yan'an took office as director; 36 trucks exported to Bolivia in the same month, taking the first step towards internationalization
In October 1993, the annual output exceeded 10,000 for the first time
December 1996 Received the Hefei Bus Factory to enter the passenger car market
May 1997 Anhui Jianghuai Automobile Group Co., Ltd. was established. Member companies include Hefei Jianghuai Automobile Co., Ltd., Hefei Bus Manufacturing Co., Ltd., Hefei Automobile Manufacturing Plant, and Anhui Automobile Gearbox Factory.
March 2000 Merged Anhui Jidong Machinery Factory and established Anhui Jianghuai Special Automobile Co., Ltd.
September 2000 Hefei National Hi-tech Development Zone Jianghuai Automobile Technology Park was established
Nov. 2000 Construction of multi-functional commercial vehicle production base started. After one year and four months, Ruifeng Commercial Vehicle was officially offline.
August 2001 Stock of Anhui Jianghuai Automobile Co., Ltd. listed on the Shanghai Stock Exchange
In October 2002, the construction of the heavy truck production base started. On October 28, 2003, the first heavy truck formally went offline.
January 2003 Zuo Yanan, Chairman of the company, was elected as the representative of the Ninth National People's Congress
March 2003 The engine project started construction and began production in February 2004
September 2003 Received the Hefei Mining Machinery Plant after bankruptcy and established Anhui Jianghuai Unionlink Heavy Construction Machinery Co., Ltd.
December 2003 Acquired 28.12% equity of Ankai Automobile Co., Ltd. and became its controlling shareholder
September 2004 Annual sales exceeded 100,000 for the first time
January 2005 Cooperated with Mould Institute of Hefei University of Technology to establish Anhui Jianghuai Automation Equipment Co., Ltd.
On May 27, 2006, the "JAC Charter" was promulgated, and the construction of corporate culture entered a new era.
On April 5, 2006, the restructuring of Jiangqi Group officially started.
On September 30, 2006, the Enterprise Technology Center was recognized as a national technology center by the State.
In November 2006, Jianghuai Automobile won the top 20 most competitive listed companies in 2006
On October 16, 2006, the company's international strategy was announced
November 5, 2006, "JAC-Japan Design Center" was established
Jiangqi Group won the "National Advanced Grassroots Party Organization" and "China Enterprise Management Special Contribution Award"
Jiangqi Corporation Successfully Implements Organizational Change
In October 2006, Ruiying successfully put on the market
On October 18, 2006, the 3rd Staff Games of Jiangqi Group was successfully held
On January 17, 2007, the JAC sedan project was officially approved by the National Development and Reform Commission
January 17th, JAC Car Production Base and Bin Yue Sedan Bulk Released
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