Manufacturers low price promotion? Global LED bulb prices continue to decline

Affecting the global LED bulb price is a multi-faceted factor, the price and production and sales of midstream components in the industry chain, the price of other countries and regions in the global market, the layout of major manufacturers at home and abroad, etc. Very close. Since 2017, the price of LED bulbs has received much media attention. Although there is occasional growth, overall, the global LED bulb price has shown a continuous decline in the stability. In May, the global LED bulb prices fell steadily, the average retail price of LED bulbs replacing 40-watt incandescent lamps was 6.5 US dollars, down 1.9%; the average retail price of LED bulbs replacing 60-watt incandescent lamps was 8.1 US dollars, down 0.6%. According to data disclosed by Jibang Consulting LED Research Center, the global LED bulb prices continued to fall in February, and the average retail price of LED bulbs replacing 40-watt incandescent lamps was 6.8 US dollars, down 0.6%; LED bulbs replacing 60-watt incandescent lamps were all retailed. The price was 8.2 US dollars, down 2.1%. In June, the global LED bulb price rebounded again. The average retail price of LED bulbs replacing 40-watt incandescent lamps was 6.6 US dollars, up 1.1%. The average retail price of LED bulbs replacing 60-watt incandescent lamps was $8.10, which was flat. In August, the average retail price of LED bulbs replacing 40W incandescent lamps in the world was 9.4 US dollars, down only 0.4%; the replacement of 60W incandescent LED bulbs, the average retail price was 12.8 US dollars, down 0.3%. Compared with the decline in previous months, the global LED bulb prices in August showed a slightly stable price trend. In the past October, data showed that global LED bulb prices continued to decline, the average retail price of LED bulbs replacing 40-watt incandescent lamps was 6.2 US dollars, down 1.7%; the average retail price of LED bulbs replacing 60-watt incandescent lamps was 7.4 US dollars. , down 1.7%. For the long-term fluctuations in global LED bulb prices, industry analysts said: In the first half of the year, European and American filament lamps were very popular in the market. Although many domestic LED lighting manufacturers have released many new products, major lighting companies are actively conducting technology research and development. The manufacture of high-quality products has led to the continuous refreshment of LED bulb products on the market. Therefore, many companies have adopted price reduction strategies when releasing new LED bulb products, which further promoted the downward trend of global LED bulb prices. In June, the global LED bulb price rose, and the price stability trend appeared in August. According to the analysis of the global market situation, it was seen that the price of the previously promoted LED bulb was upgraded in Japan and Germany in June. The price of LED bulbs, coupled with the emergence of high-priced smart LED bulbs on the market, has also seen price increases in global LED bulbs. The reason why the global LED bulb price stability in August was based on the price increase implemented by LED chip manufacturers, which slowed down the downstream application end, and the price of LED bulbs maintained a slight stability in a short period of time. In the fourth quarter, near the end of the year, many manufacturers have adopted price reduction measures in order to increase business and boost sales, hoping to compete for market initiative and win customers' favor. This directly led to the continued decline in global LED bulb prices in October. However, it should not be overlooked that the LED bulb market has been steadily warming up. The price of LED devices in China is stable, including the price of LED chips and LED packages. Many LED lighting manufacturers have introduced new products and increased market share in the global market. A certain sales impact has formed. At this time, in order to restore the international market, the price of bulbs in Europe also showed a significant decline. It can be seen that the price of LED bulbs affecting the world is a multi-faceted factor. The price and production and sales of midstream components in the industry chain, the prices of other countries and regions in the global market, and the layout actions of major manufacturers at home and abroad are all related to LED bulbs are very close in price. The price determines the market, the market affects the price. This is the law. Enterprises must understand that only by using high-quality products and equivalent prices can the company obtain greater market and benefits.

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