·New energy vehicles will become the new favorite of the network car market

In 2016, Didi and Uber China's domestic money-burning subsidy warfare allowed the network car and mobile payment to enter the daily life of ordinary people. Using mobile phones to take a taxi has become the normal state of people's lives. As of December 2016, the number of users of online taxis reached 225 million, with a growth rate of 41.7%; the number of users of network-specific buses was 168 million, with a growth rate of 37.9%. The market demand is strong and the momentum of the network is strong. It can be seen.
However, as the fast, Uber and other network car brands have been merged and disappeared, the crazy money-burning subsidies have vanished, and the problem of taxiing and expensive taxis seems to have returned to us. The contradiction between supply and demand has once again become prominent, and the travel market obviously needs new players to balance this contradiction. So we saw that the traditional car rental market in Dazhou Shenzhou began to increase the number of car-to-car (special car) business, even the traditional car manufacturer Geely Group has also stepped into the strategic transformation of the travel service provider content provider: launch Cao Cao car travel brand . In fact, in addition to the above mentioned Didi, Shenzhou and Cao Cao special vehicles, there are easy to get, the first car about the car and other brands are sharpening the knife, always ready for a new round of splitting.
It is able to attract so many backgrounds, and the cakes in the market will not be small! Let’s take a look at how big the online car market is.
Roland Berger has done a statistic. By 2020, the total number of self-operated fleets of net-cars can reach 300,000, calculated at 15/day for each vehicle, and is expected to meet the travel demand of 4.5 million units per day. What is the demand for our online car market in 2020? 20 million singles a day! The demand is far greater than the supply, and the market potential is self-evident.
The doubts are also solved. However, in the network car brand, Cao Cao special car is a different kind, he is different from other brands. Why do you say this? Originated from an interview with Vice President Liu Jinliang of Cao Cao. Cao Cao is the only new energy vehicle sharing travel service platform, and it is more than 10,000 new energy vehicles. It has opened 14 cities in Xinjiang, and Hangzhou, Qingdao, Guangzhou, Chengdu, Xiamen and other major cities are among them.
But at the 2017 Summer Davos Forum, Didi claimed to be the world's largest new energy vehicle operator in the next decade, and Yizhi said that they launched the "E-car program" two years ago... At one time, the new energy network has become a new focus or even a trend.
So what is the reason for the major network car platforms to favor new energy vehicles?
I think that in addition to the local government's policy of launching a new car and promoting the promotion of new energy vehicles at the national level, it is inseparable from the operating costs of vehicles. All commercial entities are profit-seeking. The operating costs I am talking about here mainly include vehicle costs and energy costs. Of course, the management costs (driver costs and promotion management, etc.) are all similar, and they are not developed here.
In terms of vehicle costs and energy costs, new energy vehicles have unparalleled advantages over traditional fuel vehicles. First, look at the cost of vehicles. This part can be divided into acquisition costs and maintenance costs. The state's policy of supplementing the national subsidies for new energy vehicles and the convenience of new energy licenses make the comprehensive acquisition cost of new energy vehicles lower than traditional fuel vehicles. Quite a lot (Shanghai sent Shanghai brand, Beijing New Energy car purchase index is very high). In terms of maintenance costs, new energy vehicles are much simpler. Regular software upgrades and replacement of air-conditioning filters have completed a maintenance. New energy vehicles are far lower than traditional fuel vehicles in terms of maintenance costs.
In terms of energy costs, DiV CEO Cheng Wei once said in the “2017 China Electric Vehicle Hundred People Forum” that energy costs account for 20% to 25% of the total driver cost on the Drip Platform. Liu Jinliang, vice president of Geely Automobile Group and chairman of Cao Cao, said in an interview that the energy cost of pure electric vehicles is only one-half or even one-third of that of fuel vehicles. According to data estimates, new energy vehicles and fuel vehicles operate for 500,000 kilometers in five years. The operating cost of new energy vehicles can be reduced by 1.5 to 200,000 yuan compared with fuel vehicles. Real money, which is saved by vehicles and energy, can be passed on to passengers and drivers. Passengers get lower prices and drivers get higher income. It is because of this that as a latecomer Cao Cao special car has achieved a good reputation on both the passenger side and the driver side, it is not easy.
Take the Cao Cao car, which uses all new energy vehicles, as an example. Let's take a look at the vehicles it has invested. At present, the main vehicle operated by Cao Cao is Geely's own Emgrand EV, an ordinary A-class sedan, and it seems that there is nothing to be. But the positive word of mouth that can be affected by drivers, passengers, etc. is probably that I think it is simple. Next, what is the skill of this car?
The Emgrand EV prototype comes from Geely Dorsett. At present, Geely is China's most competitive independent brand. The car is ranked TOP10 in the Chinese car list for many years, and it is also the only Chinese brand model that entered the TOP10 list. The initial identification of the product gene and the foundation is good.
Looking at the endurance ability, it is very important as a network car. The official data of the comprehensive working conditions of 300 kilometers, running a day 15-20 single problem is not big, want to run more can choose to spend half an hour to make a supplement. But the question is, can the Emgrand EV really run this miles? I still remain skeptical. So personally visit the forum to see its old car owner measured, and then look for the driver of Cao Cao special car, the conclusion is really different: often fast charge Cao Cao car driver told me to run less than 300 kilometers, probably 289, of course, the driver In addition, in order to take care of the passengers are full air conditioning status; and the ordinary car owners in the forum almost one side said that the actual life of the car exceeded expectations, many people opened a 300+ km battery life. I don't believe in advertising and I don't believe that manufacturers are advertised, but the real drivers I have investigated should be credible.
In fact, I still have some unclear about this car, and I found my former media colleague, a veteran new energy vehicle media evaluation editor and old driver. He told me some of the strength of this car can stand up: this car is a ternary lithium battery in the CATL Ningde era, CATL ternary lithium battery cattle can not be under Baidu. At the same time, this power battery is equipped with ITCS intelligent battery temperature control management system. Emgrand EV won the 2016 pure electric vehicle sales champion, and was also designated as the foreign affairs courtesy car of the Ministry of Foreign Affairs and the official car of the Hangzhou G20 Summit. This may be the highest level of recognition in the field of new energy vehicles.
According to the driver of Cao Cao, at present, some cars of the Emgrand EV single model have already ran 300,000 kilometers. The cumulative operation of this car in Cao Cao has exceeded 100 million kilometers of mileage. These accumulated experience in operation have also been returned to Geely New. The R&D and manufacturing of energy vehicles should say that Emgrand EV is the new energy product that best understands the use scenarios of the network car market.
The development of new energy vehicles has become the trend of the times. European countries have taken out timetables for fuel vehicles. China has also started research on the exit schedule of fuel vehicles. Net car must be one of the important ways to implement the national new energy strategy, which means that the new energy of the network is inevitable. If you want to choose a new energy network about the car, I think it should not bypass the Geely Emgrand EV (now called the Emgrand EV300).

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